The only thing invariable about the SEO industry is that it continues to have changes now and then. I have seen a dozen SEOs fail as they are unable to cope up with the strategy of surviving. No matter how expert you are in this field you are prone to make mistakes. To avoid these mistakes, Google updates were used but they were of no help either.
Even with the updates, a number of search engine optimization experts were seen making the same mistakes. An analysis showed that the kinds of mistakes made by SEOs is similar in nature. Different poeple, same mistakes. so I made a list of these mistakes and how can you can avoid them.
Mistakes Made By SEO Consultants:
1) The first and foremost mistake which the freelance SEOs make is to ignore the updates of Google. They are undoubtedly not pleasant to deal with especially when they are changing the system for you. But ignoring it is also not a wise action to make. You should read it and you will surely gain some information which will prove to be quite useful.
2) Second, the anchor text should not be used excessively. It should be used with extreme caution and with quality links attached. A couple of years ago experts were seen building a number of links on one single anchor text. It’s not the same anymore. But the sad part is that a number of SEOs are still using the same tactic and that is the reason behind their failure.
3) If you have a website, not keeping it updated will only show your lack of handling your own business website. If you cannot manage your website, how will you do it for others? Along with the design, you should keep the codes of your website updated. Many SEOs don’t know its importance and how much impact web design has on their business. This is the reason whay every SEO consultant should be aware of online marketing just to get their business ahead in the race.
4) Many SEO writers have stopped building links saying it’s of no value anymore, but I would recommend that every SEO should keep building links as Google still checks the links. The quality of these links however, should be top notch, and user oriented. Also SEO companies instead of focusing on a narrow goal should have a broader objective.
5) Last but not the least, it is very important for you not to be self-centred. Be supportive of your business partners, with whom you work or you outsorce work to (if you do). Their support is what makes your entire work successful. Make it a team effort.
With these tips, every freelance SEO cosultant can become successful in his business.